Predict ST
Predict Soluções Tecnológicas is an innovative company offering solutions in mechanical, civil, and environmental engineering. Despite being a young company, Predict needed to be perceived as solid, modern, and robust—essential attributes to establish itself in the highly competitive technology and engineering market.
The challenge of conveying maturity and trust was addressed with a visual identity that reflected constant innovation and robustness. The choice of circular shapes in typography and supporting graphics symbolizes the continuous movement of evolution and innovation, central characteristics of Predict. To reinforce this idea of solidity and technology, the color palette was carefully selected: neutral tones of gray and black brought depth and seriousness to the brand, while red accents represented power, evolution, and the “spark” of new ideas.
This new visual identity positioned Predict as a strong and powerful brand, emphasizing its ability to drive innovation and create opportunities for new business ventures. Both internal and external reception was extremely positive. The brand is now seen as a bridge to major projects and a key player in the technology and engineering market.
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