Nortam Accounting
Nortam Accounting was born during a time of significant transition for Osmair and Marcos, its founding partners, who decided to leave their former accounting firm and create something new, modern, and powered by technology. Carrying years of experience and a bold vision, they wanted to define a clear path for the future of their business. The challenge was to create a brand identity that not only represented technical excellence but also the care and personal attention they provide to their clients.
The branding process began with the selection of the name, one of the most challenging and crucial elements for the brand’s success. Osmair and Marcos, known for being guides to their clients, were always ready to help entrepreneurs navigate the challenges of managing a business in Brazil. This role as a “north” for their clients inspired the name Nortam – a combination of “north” and the compass that guides their clients’ success.
As one of the most valuable assets of a brand, the name is one of the longest-lasting elements, often enduring changes in visual identity or logo. It was essential to ensure that the name carried all the meaning and responsibility that Osmair and Marcos already had with their clients, guaranteeing that Nortam would continue guiding them for decades to come.
The north is where we point to.
As one of the most valuable assets of a brand, the name is one of the longest-lasting elements, often enduring changes in visual identity or logo. It was essential to ensure that the name carried all the meaning and responsibility that Osmair and Marcos already had with their clients, guaranteeing that Nortam would continue guiding them for decades to come.
Nortam’s positioning was clearly defined: “The north is where we point,” with the concept that Nortam is “the compass for your business’s success.” This essence was visually translated through the combination of two central elements: the compass and the North Star, which came together to form the brand’s symbol. Additionally, variations of the North Star were used as graphic elements in compositions and layouts, reinforcing the guiding concept across all touchpoints.
The visual identity was complemented by a palette of blue tones, ranging from light to dark, symbolizing Nortam’s ability to guide clients through various conditions. The photography direction conveyed seriousness and security, essential elements for Nortam’s market perception. The brand’s perceived value significantly increased, opening new business opportunities and paving the way for Nortam to be seen as a reference in the market.
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